Trends
& Insights
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2009 Nielsen China Market Beat |
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Who will win the battle of the shelf?
Branded or Private Label products?
The China market has more than 3.3 million FMCG stores nationwide, according to Nielsen’s Retail Census 2008. Modern trade grew four fold over the past six years, achieving an 18 percent increase both in store count and turnover compared to 2007. Nielsen estimates that modern trade will account for 60 percent of total FMCG sales turnover by 2015, from the current 45 percent in 2008. Over the coming decade it is of no surprise that China will migrate to a more developed and concentrated retail environment with a number of retailers expanding their presence. |
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The China advertising market Q1, 2009 review.
Marketing return on investment (ROI) is the amount of sales achieved for every dollar spent on marketing. Measuring this return is important so that investment can be allocated to those marketing activities that maximize sales. With store shelves bulging with brands vying for shoppers’ attention and markets slowing globally, understanding how to get the most bang for your advertising buck has never been so vital. |
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The China advertising market Q1, 2009 review.
Quanter one China advertising spending 13 percent down compared with Q4 of 2008, P&G takes the lead in advertising in China.
With most western markets in the throes of an economic recession, China's economy continues to grow, albeit at a slower rate than previously predicted, and giving hope to China's marketers that they may not suffer the global recession's impact quite as severely as their counterparts elsewhere in the world.
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What makes Chinese consumers quietly confident?
Around the world the financial crisis has been quickly followed by a sharp drop in consumer confidence and dramatic changes in consumer attitudes and behavior. But how are Chinese consumers reacting to world events and the impact this may have had on their own economy? How are these changes affecting their confidence and their attitudes and behavior as consumers? Nielsen investigates. |
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