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Trends & Insights
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Reports and Publications
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Chinese Take-away 2010
- Vital Information and Insights into China
China is an emerging market with staggering potential. Potential that is held in a 1.3 billion population and a government with an impressive track record in nurturing economic growth. Unlike other BRIC nations that have faltered at various stages due to economic, political or social instability, China has weathered its storms barely skipping an economic heartbeat in its upward trajectory. China has produced an average GDP growth of 9.6 percent over the past ten years compared to Brazil’s 3.2 percent, Russia’s 5.6 percent and India’s 6.9 percent. Over the next four years China is expected to maintain this growth, retaining its lead over other nations. |
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Mobile Internet More Popular in China Than in U.S.
In a short amount of time, mobile consumers in China have surpassed their American counterparts when it comes to using the devices to access the Internet (38% of Chinese mobile subscribers compared to 27% of American mobile subscribers), despite less advanced networks.The ability to act on it on the go, the mobile Web is becoming an integral part of Chinese life. |
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What MarketersCan Look Forward To From Consumers in 2010?
Chinese consumers will be hard pressed to find something to
be glum about in 2010. On the world stage, the World Expo
in Shanghai and the Asian Games in Guangzhou will again give
China the opportunity to shine. On the home front, foreign
investment is up and the government, cautious to ensure the
economy won’t slide backwards, has announced they will
be continuing fiscal policies focused on expanding domestic
demand. The message in the media has been consistent as of
late…for China at least, the financial crisis can now be talked
about in the past tense. |
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2009 China Advertising Market Report
According to the Nielsen company the total advertising
spending from mainstream Chinese media (TV/Newspaper/
Magazine) in 2009 amounted to 597 billion RMB (all figures
calculated using published advertising rates), representing
growth of 14 % YOY, but a slowdown – compared 2008’s
growth rate. In general, China’s performance was better than
that of other markets, but growth slowed compared to the
previous three years. The YOY growth rate was +23% in 2006,
+14% in 2007, and +17% in 2008. |
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Who will win the battle of the shelf?
Branded or Private Label products?
The China market has more than 3.3 million FMCG stores nationwide, according to Nielsen’s Retail Census 2008. Modern trade grew four fold over the past six years, achieving an 18 percent increase both in store count and turnover compared to 2007. Nielsen estimates that modern trade will account for 60 percent of total FMCG sales turnover by 2015, from the current 45 percent in 2008. Over the coming decade it is of no surprise that China will migrate to a more developed and concentrated retail environment with a number of retailers expanding their presence. |
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