24 January 2008
Shanghai

The Nielsen Company today announced the appointment of Chris Morley to the position of Managing Director, Nielsen Consumer, China. Based in Shanghai, Mr Morley will report to Mitch Barns, President, The Nielsen Company, Greater China, and will serve on the company’s Greater China management team.

In his new role, Morley will oversee the various businesses of Nielsen Consumer (previously ACNielsen) across China, and will be responsible for expanding the company’s retail and consumer research footprint, leading a growing array of Nielsen Consumer capabilities and partnerships in one of the world’s fastest growing and largest markets.

Morley moves into his new role from his previous position as managing director, Nielsen Vietnam, a role he held since December 2004. Over the last three years, Morley and the team have made a significant contribution to the development of market research in the fast emerging market of Vietnam and strengthened Nielsen’s market research leadership position there.  

Chris brings to China a wealth of experience gained during his time in Vietnam, and previous to that, at Nielsen Australia.