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Trends & Insights    >    Reports and Studies
Reports and Studies

 

China Trend Watch

China Trend Watch combines Nielsen’s retail, customized, regional and global research to provide you with an up-to-date picture of trends in China on an on-going basis.

Global Executive News Reports

Nielsen Global Executive News Reports keep you in touch with worldwide trends through our analysis of actual retail sales data. A typical report represents the vast majority of the world’s Gross Domestic Product and population, giving you unmatched insights into the many-faceted issues that are shaping the global Fast-Moving Consumer Goods industry.

Global Consumer Confidence and Opinion Reports

Nielsen conducts a regular syndicated online consumer survey across multiple countries, giving you important information about the attitudes and opinions of consumers worldwide. Consumer Confidence is measured twice a year across more than 30 countries, along with other timely social, economic and political issues.

ShopperTrends

Nielsen ShopperTrends is designed to provide an in-depth understanding of consumer shopping patters across different trade sectors, from hypermarkets and supermarkets to traditional wet markets.   Regionally, this allows retailers to compare the relative level of development of each country as well as quantiy the potential for development. 

Market Information Digest
The Nielsen Market Information Digest (MID) is a crucial reference tool for companies interested in packaged goods markets. It provides immediate access to valuable information on a wide range of product categories, as well as key demographic and retail trade data.  It enables you to conduct cross-category analysis, as well as identify new opportunities in adjacent categories. 

Personal Finance Monitor
Nielsen's Personal Finance Monitor report provides an annual in-depth analysis of 11,500 Chinese consumer's attitudes and behavior in the banking, credit card and insurance sectors in 18 cities.

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