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24 Aug 2008
Beijing
China advertising spend riding high in the first half 2008. Olympic sponsors go for ad gold, pouring RMB11.8 billion into advertising.
As the host nation for the Olympic Games, a country can expect to enjoy a record year of advertising, and China in 2008 has been no exception.
14 Aug 2008
Beijing
Beijing Olympics opening ceremony:
over 2 Billion viewers tune in - almost one third of the world's population watch historic Beijing 2008 opening ceremony.
Based on television audience data collected from 38 markets around the world, The Nielsen Company estimates that just over 2 billion people - almost one third of the world’s population - watched the Beijing Olympics Opening Ceremony.
18 Jun 2008
Shanghai
The popularity of lifestyle, fashion&female related internet sites in China offering enormous potential to marketers
According to latest Nielsen Online research, the weekly reach of lifestyle, fashion and female related Internet content in China currently sits at around 20 percent, providing access to a population of at least 45 million Chinese consumers (based on Chinese netizens census released by CNNIC), and presenting tremendous marketing opportunities to companies in China.
12 Jun 2008
Shanghai
Global consumer confidence falls to record low: Nielsen
Asia Pacific remain the most confident despite over 42% of online consumers in the region believing their country is in a recession
China’s online consumers increasingly worried about inflation
Consumer confidence worldwide has fallen to its lowest level in several years, according to the latest Nielsen Global Consumer Confidence Index measuring consumer confidence, major concerns and spending habits amongst online consumers in 51 markets.
30 Apr 2008
Shanghai
Chinese travelers follow their palate when they travel
Strong regional differences among Chinese travelers
Nielsen’s latest China Outbound Travel Monitor reveals that when choosing a leisure destination, Chinese people are following their taste buds as they travel around the world
28 Apr 2008
New York
Nielsen appoints global head of customized research
The Nielsen Company today announced the appointment of David Parma to the position of Global Product Leader for the Company’s Customized Research group. In his new role, Mr. Parma will report to Joe Willke, Global President of the Company’s Consumer Product Leadership group, and will be based in New York.
14 Apr 2008
Shanghai
Awareness of foreign bank grows among Chinese consumers. But "Brand image" continues to lag behind local banks
According to the latest Nielsen China Personal Finance Monitor, foreign banks’ efforts to build brand awareness in China’s mass market are starting to pay dividends, in the form of improving awareness levels among China’s emerging and affluent consumers.
13 March 2008
New York
Nielsen to launch first global image advertising campaign in alliance with the New York Times company
The Nielsen Company announced today its inaugural global brand awareness campaign, which will debut through a unique marketing collaboration with The New York Times Company, including the first exclusive advertising arrangement ever offered for any editorial issue of The New York Times. As the centerpiece of this campaign, Nielsen will be the sole advertiser for a special August issue of The New York Times sports magazine, PLAY, which will be dedicated to the 2008 Olympic Games in Beijing. The campaign will also include other high-impact placements across multiple platforms, including print, online, radio and mobile as well as targeted newsstands and mailings.
6 March 2008
Los Angeles
The Hollywood reporter launches website in Asia
The Hollywood Reporter today announced the launch of THR-Asia.com, a new English-language website. The new website is dedicated to serving audiences in Asia with a trusted daily source of market and global news and reviews, with in-depth analysis of the Asian entertainment industry.
22 February 2008
Shanghai
Nielsen to launch Homescan™ consumer panel in China
The Nielsen Company today announced the launch of a Homescan™ consumer purchase panel in China. With over 40,000 households, this will be the largest consumer purchasing panel available in China, the world’s fastest growing market. The panel’s size and design will provide marketers with a far superior capability to measure and understand the purchasing behavior of Chinese consumers.
5 February 2008
Shanghai
Chinese brands wrestling the limelight from foreign counterparts in lead up to the Olympic Games - China's advertising market set for even bigger growth in 2008
According to the latest figures from The Nielsen Company, advertising spending in China in 2007 recorded a 15 percent increase across the three mainstream media - TV, Newspapers and Magazines - reaching RMB441.5 billion compared to the previous year. TV continues to take the lion’s share of China’s advertising pie, attracting 82 percent of total advertising budgets over the year and enjoying 16-percent growth, while Newspapers and Magazines accounted for a 16 and two percent share respectively.
1 February 2008
Shanghai
Growth of China online advertising on a fast track - online adspend reached RMB 9.4 billion in 2007
The online advertising market in China finished 2007 showing healthy growth, hitting RMB9.4 billion spent on display advertising, according to the latest AdRelevance Report from Nielsen Online. AdRelevance is a Nielsen service that tracks and analyzes online advertising, industry trends, advertiser activities and campaigns. According to AdRelevance, the value of online display advertising in China reached RMB 2.8billion in the fourth quarter of 2007, an increase of a further six percent from the previous quarter, bringing the total 2007 online ad spending to RMB 9.4 billion or US$1.3 billion.
31 January 2008
Shanghai
Four in ten Chinese netizens planning to travel over the Spring Festival: Nielsen & CTrip.com joint survey - Organizing own travel arrangements increasingly popular
According to a survey jointly launched by Nielsen and Ctrip.com, a leading Chinese online tourist service company, more than four in ten Chinese netizens plan to take a trip over the coming 2008 Chinese Lunar New Year (CNY) break. Consumers from Guangzhou (58%) and those with a family monthly income over RMB8000 (57%) lead the pack, with most people from these groups packing to go away over the CNY holiday.
24 January 2008
Shanghai
The Nielsen Company announces senior appointment for China: Chris Morley to head up Nielsen Consumer
Chris Morley has been appointed to the position of Managing Director, Nielsen Consumer, China. In his new role, Morley will oversee the various businesses of Nielsen Consumer (previously ACNielsen) across China, and will be responsible for expanding the company’s retail and consumer research footprint, leading a growing array of Nielsen Consumer capabilities and partnerships in one of the world’s fastest growing and largest markets.
28 December 2007
Shanghai
Confidence dips globally, with over a quarter of the world's consumers cautious about a 2008 recession: Chinese most worried about rising inflation and a fall in property prices should recession strike
Rising oil prices, the spread of the sub-prime credit issue in international markets, and the slow down in the US economy are all taking their toll on the confidence of the world’s consumers. According to the latest Global Consumer Confidence Study conducted by The Nielsen Company, more than a quarter of global consumers expect a global recession in 2008, resulting in a dip in confidence in 21 of the 48 markets Nielsen surveyed.
11 December 2007
Shanghai
The Nielsen Company Names Mitch Barns President of Nielsen Greater China
The Nielsen Company today announced that Mitch Barns has been named President of Nielsen Greater China. Barns will report directly to David Calhoun, Chairman and Chief Executive Officer of The Nielsen Company, and will serve on Nielsen’s Executive Committee.
7 December 2007
Shanghai
Charting the Media Journey to Beijing 2008 - Nielsen Media Research reports on the Impact of the Olympics on Media & Advertising
Based on the overwhelmingly positive experiences of the three most recent Olympic Games host nations, China’s hosting of next year’s Summer Olympics is set to break all previous broadcasting and advertising records, according to The Nielsen Company.
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