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Corporate Responsibility
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As a leader in its field, The Nielsen Company recognizes it has a responsibility to lead the industry, not only in research excellence, but also in being socially responsible within the wider community.
In 2005, Nielsen China initiated Good is Gold, a proprietary research program aimed at providing insights into Chinese people’s behavior and attitudes towards Corporate Social Responsibility (CSR).
In 2007, Nielsen China has taken its commitment to the community one step further. Joining forces with the World Wildlife Fund for Nature (WWF), Nielsen China has established the Nielsen Education Fund, a five year commitment to building a sustainable future for the children of Shangri-La, in North Yunnan Province, China.
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Name: Tsering Choetsu
Aged 13
Baimaxueshan Tibetan Community School
Tsering lives approximately 70 kilometres away, in a village of around 15 households. Her parents are subsistence farmers growing just enough for the family, and earn no cash income. She has one older, and one younger sister. She returns home once a year, accompanied by the head master; Monk Choeden.
Monk Choeden accompanies home all children that come from areas that are too dangerous to navigate on their own. This also explains why the average age for children starting the Baimaxueshan school is nine, as children younger than this are often too small to risk the trek out of their village. During the rest of the year, Tsering lives in the school with the other students.
With only two years left at Baimaxueshan, Tsering will move on to a Tibetan Middle School situated in Tibet. She will then return to either Yunnan or Sichuan for university. Being allowed to study in Tibet and then return is only made possible through the head master’s efforts at the local government level.
She hopes to become a doctor and remain in the area.
During weekends she helps out with the other students in the school’s greenhouse, planting trees or helping in the kitchen.
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